"Cameron Emirali's daily-changing Soho bistro, a small-plates pioneer since 2012 with a black-book wine list — book it for a first date."
About 10 Greek Street
Cameron Emirali opened 10 Greek Street in 2012, when Soho's small-plates wave was just breaking, and it has outlasted most of what came after. The menu is rewritten every service from the morning's market; you mix large and small plates as you like. Reckon on about £40 a head before wine — and the wine is the point, a hand-written black book of producer and rare bottles that runs from £40 to £500. The room is small, on the corner of Greek Street at W1D 4DH. For an unfussy dinner in the densest stretch of restaurant London, it still holds.
The Kitchen
Emirali, a New Zealander, cooks Mediterranean-leaning British food that changes with what the suppliers send. There is no fixed signature, which is the honest position for a daily menu, but two things recur: the Brecon lamb, around £28 when it lands, cooked simply and well, and the fig-leaf panna cotta, the dessert the regulars order before they have read the rest of the card. The kitchen does roughly a hundred covers a day at about £40 a head, which for cooking of this care in central Soho is fair money. The wine programme is the differentiator — the black book is sourced from private cellars and auctions and changes monthly, bottles from £40 to £500, and the floor will steer you well if you ask. This is not a tasting-menu kitchen reaching for fireworks; it is a neighbourhood room that has cooked at a consistent level for over a decade, which is harder and rarer.
The Room
Two floors of a corner Soho building, plain and warm rather than designed. Noise sits at easy conversation level downstairs and rises a little upstairs when full. Tables are close, in the Soho manner; lighting is low and kind. There is no dress code worth naming. Service is attentive without hovering, and the floor knows the wine list cold — the handwritten book appears on request, which is the cue to hand over the choice and let them run.
Best for a First Date
Book 10 Greek Street for a first date for three reasons: the room is small and warmly lit, the small-plates format keeps the table busy without locking you into a long set menu, and the black-book wine list hands you something to talk about. Take a table rather than the counter. Pair it with our London dining guide, the wider best first-date restaurants, and rooms built for solo dining in the city.
Not for
Not for anyone who books around a specific dish — the menu is rewritten every service, so the thing you read about last week may be gone. Come for the kitchen and the wine list, not a fixed order.
Frequently Asked
Is 10 Greek Street worth it?
Yes. Cameron Emirali was at the front of Soho's small-plates wave when he opened in 2012, and the kitchen has stayed sharp: a daily-changing menu built on the morning's best market produce, around £40 a head. The wine list — a hand-written black book of rare and producer bottles — is half the reason to come. For an unfussy, properly cooked Soho dinner, it earns the table.
How hard is it to book 10 Greek Street?
One to two weeks ahead covers most evenings, though the small room fills fast on Friday and Saturday. It takes some walk-ins at the counter if you arrive early. The menu changes daily, so do not plan around a specific dish; plan around the kitchen. For a weekend table or a group, book further out. See our London dining guide for alternatives.
What should I order at 10 Greek Street?
Whatever is on the board that day — the menu is rewritten each service. When it appears, the Brecon lamb (around £28) is a reliable lead, and the fig-leaf panna cotta is the dessert the regulars order on sight. Mix large and small plates, and ask the floor to open the black-book wine list; it is the point of the place.
Is 10 Greek Street good for a first date?
Yes — it is one of Soho's better first-date rooms. It is small and warm, the lighting flatters, the small plates keep the table busy without committing you to a three-hour menu, and the wine list gives you something to talk about. Book a table rather than the counter for a first date. See our first-date dining guide for more.
Reserve a Table
Reserve at 10 Greek Street
Via restaurant site · 1–2 weeks ahead
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Practical Information
Address10 Greek Street, Soho, London W1D 4DH
NeighbourhoodSoho
CuisineModern European small plates
SignatureBrecon lamb (~£28) · fig-leaf panna cotta
Price~£40 a head · wine list £40–500
Dress codeNo-rules / smart-casual
ReservationRestaurant site · 1–2 weeks ahead
Opened2012 · chef Cameron Emirali
DietaryVegetarian options daily; ask for vegan / gluten-free
